It’s already 16 days into 2013 and I’m just starting to feel like I’ve recovered from the holidays.
December was filled with family, a trip to San Francisco for my first ever Renegade Craft Fair, a small market here in Seattle, and, like the rest of 2012, a lot of life and business lessons. Let me just say I kicked myself quite a bit in December, but there’s nothing like experience to help you choose a better future path right?!
Last year was a seminal year in terms of sales, new clients, and career milestones. I had a great time forging new business relationships and personal friendships, trying new markets, meeting new clients, keeping up with old clients, exhibiting at the National Stationery Show, and traveling much more than in past years.
With all the good in 2012 came lots of work. The major change was the way my cards were produced. While I still hand print each card, I got a vacuum press, learned the proper way to register my cards, and started designing my cards in a new program. This change has had enormous, and good consequences for my physical well being and mental frustration. While these are amazing outcomes, I had to reburn every single design to a new screen. But before I did this, I decided to vectorize each raster image so that it would be easily scalable for future projects. This process has been fatiguing, frustrating, and taken a ridiculous amount of time but when all is said and done, it will be 100% worth the pain.
I accomplished a lot of my goals for 2012 including expanding my product line, adding new stockists around the country and internationally, reducing waste, increasing the prominence of recycled materials in my line (hello kraft brown 100% recycled envelopes), and ever so slightly increasing my profit.
I did a pretty good job of writing a to-do list every day and reading more.
I didn’t get a shopping cart installed on my website, I did not blog once a week, I don’t know that my photography improved, and I failed miserably at getting up at 8 am.
All of these accomplishments and failures led to feeling totally and completely overwhelmed for a lot of the year. But I survived and am in a much better position for pretty much anything that comes my way this year.
My goals for 2013 include:
Being more productive in the time allotted for work
Playing more in my downtime
Maintaining and nurturing existing stockist relationships while increasing the number of stockists carrying Orange Twist
Producing products I love
Applying for new retail craft fairs and markets in and outside of Seattle
Blogging 2x a month
Revamping Orange Twist website to include all the new images and a shopping cart
It’ll be a piece of cake–with a side of humble pie I’m sure.
Happy 2013 to all!