Sunday, May 20 was the first day of the 2012 National Stationery Show and Sarah, Ja and I arrived around 8:15 am for last minute booth prep before the show opened at 9 am. All three of us had line sheets that still needed to be printed, so Ja went down to the FedEx/Kinko’s in the lobby while Sarah and I manned our booth– #1175.
|Our finished booth at the 2012 National Stationery Show|
That morning was busy with a good number of returning clients for Ja and new faces and introductions for Sarah and me. As the day wore on we all tried to cover for whomever was our of the booth on a coffee, food, restroom break by writing orders, handing out business cards and catalogs for that person. This was definitely one of the perks of sharing a booth with supportive booth mates as we were all looking out for everyone’s success.
|Sarah from Tutta Lou Press|
As the day wore on traffic thinned a lot. This proved to be a trend for us throughout the show. We chalked it up to the fact that we were in the 1100 aisle, and the left side of the show started with an 1000 aisle. This meant that buyers walking the whole show in order would start just a row over from us and work their way to the right. Since most buyers started their days between 9am and 1pm in order to have a decent amount of time to work, traffic to our booth slowed significantly after 2 pm.
|My cards and posters|
We’d known that our booth location in the 1100s wasn’t going to be an ideal placement as it was far from the center aisles where most of the established and well-known hand printed card companies were concentrated. When we signed up for the Show in February, we’d decided that a corner booth was very important and since we were three companies in one booth, we wanted a double booth. This left us with few options when signing up so late.
|Me and my booth|
While being so far over to the left had its disadvantages, it also allowed us to meet buyers, bloggers, and writers early in their days when they had fresh eyes and full budgets.
|A detail of Sarah’s display|
After the first day, the next two became somewhat of a similar story. We’d get up around 7 am, head out the hotel door around 8:30 am, arrive at Javits 15 minutes later, and then start the work day at 9 am. Both Monday and Tuesday had similar traffic flows as Sunday with most people visiting between 9 am and 1 pm with maybe a little bump around 2 or 3 pm after lunch.
|A colorful group|
The last day of the show only lasts from 9 am -12 pm and tear down happened fast and furiously around us. We’d put most of our packing boxes and bubble wrap back on the pallet so packing my frames and furniture up wasn’t as fast and it could have been as it took an hour and a half for our pallet to arrive. In the mean time, my best friend from college stopped by to help break down the booth. I hadn’t seen her in 10 years and while it was only a couple dirty, working hours, it was a perfect way to end the show.
|Even friends must work|
Once the walls came down, they were stacked on the pallet first and then everything else got piled on top in a well orchestrated symphony of boxes, suitcases, furniture, and products. We then wrapped the whole thing back up with stretch film and turned our attention to pulling up our floor and cleaning up our trash.
|Ja won our pallet-weight-guessing contest!|
All in all tear down took 3 hours (including 10 minutes to pull up the floor that had taken so many hours) and that was that! I’d completed exhibiting at my first National Stationery Show.
|Our aisle as we left the show|
I’m excited about all the new shops that will carry Orange Twist and the blog mentions including our booth. Check out our new retailers here. Check out the blog love we received from Oh So Beautiful Paper, Paper Crave here and here. Many thanks to Nole and Kristen for the mentions.
|Posing with the pallet|
A great many thanks to Ja and Sarah for being such great partners throughout all the stages of the show and of course to Mr. Mate whose patience and support grounded me when I needed it most.