I leave for the Stationery Show in exactly 3 weeks. And while I’m not quite in panic mode, I’m certainly shifting into high gear.
One of the most important deadlines before actually leaving for the show is the freight pick up which will happen the week of May 6 and some of the most important things that will need to be freighted across the country will be the walls to our booth.
The panels looked beautiful in all their plywood grain beauty (no joke), but we’d already made the decision to paint the panels and jumped into the actual painting. It took us about five hours to put down two coats on 184 square feet of paneling, run to Lowe’s for more paint, and break at Whole Foods for coffee (dry time between coats was slow–I blame the drizzling rain).
We chose grey walls. It’s certainly a well-used color at the Stationery Show, but for a good reason. It’s a neutral backdrop and when it’s a darker shade, it makes the cards pop. We toyed around with various color schemes since we all have different signature colors in our logos. In the end we decided that having a single neutral color would help our three-exhibitor booth feel more unified and less chaotic while allowing the actual products to shine.
I’m really excited to see how everything comes together and set up works in real time.